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| social media strategist : seasoned public relations practitioner : wellness warrior : dog lover : dancer |
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miiko on twitter
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about miiko Miiko had the unique opportunity to launch and build The Cosmopolitan's social media presence and team from the ground up. She says that being a part of the brand marketing team responsible for building a brand from scratch and opening the newest and hottest resort casino on the Las Vegas Strip was an opportunity of a lifetime and she is honored to have been a part of it. Miiko has been instrumental in growing The Cosmopolitan's social media community from zero to more than 30,000+ followers on Twitter @Cosmopolitan_LV and more than 50,000+ fans on facebook.com/TheCosmopolitan. Inc. Magazine recently named The Cosmopolitan of Las Vegas the "Most Socially Savvy Hotel" in its Business Travel 50 | The Best Hotels for Business Travel.She previously worked at Katalyst, which Fast Company named as one of the Top 10 Most Innovative Companies in the advertising and marketing space. Prior to Katalyst, Miiko was the senior director of New Media & Digital PR at FutureWorks, a Silicon Valley social media strategy and digital PR company, founded by Brian Solis. While at FutureWorks, she also produced videos and blogged at Bubblicious, a blog started by Brian Solis that covers the Social Economy.She recently started BentoBox, a Tumblr blog, and a new Twitter account, @BentoBoxMedia, both focused on social media campaigns from her favorite brands and other brands doing cool and unique initiatives with a social twist. And when she finds a little extra time, she blogs at pinkMOXIE, her personal lifestyle blog where she writes about everything from culture, society and career to health, beauty, music and other musings.Over the years Miiko's PR and social media work has helped numerous companies to increase their brand awareness, visibility and credibility among industry influencers and consumers. Some of her favorites are Signal Patterns (health, wellness and psychology-based Web and mobile apps); MindTouch (open source enterprise collaboration); WebSideStory (Web analytics, acquired by Omniture); MonsterGecko (PC gaming); IFC.com (voices of independent culture – film, music and politics); and most recently The Cosmopolitan of Las Vegas, an original and unique luxury resort on the Las Vegas Strip.She has also worked on numerous video productions, from satellite backhauls with Court TV and PBS' The News Hour with Jim Lehrer to interviews with Silicon Valley CEOs, startup founders and celebrities. Her favorite was an interview with Apple Computers Co-founder Steve Wozniak and his mother Margaret Wozniak back in the mid-1990s. Recently, she hasn't had the time to do her own videos, but you can check out her past videos at BubTV or on her blip.tv and YouTube channels.Prior to going into video, PR and social media marketing, Miiko performed in numerous productions from musical theater to dance concerts. She studied dance (ballet, contemporary/modern, jazz, and just enough tap and hip-hop to get by in auditions) from the time she was six years old on up into her 20s. In addition to social media and videography, dance and music are two passions of hers, and you can still find her from time to time catching a class for fun at some of her favorites dance studios. Miiko holds a B.S. degree in public relations from San Jose State University, and an A.A. degree in television and video production from De Anza College. find miiko online at: Personal Blog: pinkMOXIE.com LinkedIn: linkedin.com/in/miiko Twitter: @MiikoMentz Twitter: @BentoBoxMedia Facebook: www.facebook.com/miiko Blip.tv: miikomentz.blip.tv YouTube: MiikoMentz contact miiko
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